Kelbin · template design language

Six categories, one craft standard.

Six homepages built to the house style with no photographic or illustrative content at all — only type, blocks, rules and one accent pair each. Image slots are neutral raised blocks labelled with what belongs in them, so you can see whether the composition holds when a business has no photographs worth using.

Every button opens a chat that is already working: the intent sent, Kelbin answered. No button anywhere produces an empty box. Add ?name=long to any page — or use the link in its corner — to see the same layout carrying a ~60-character business name.

Fern & Fold

SalonAtmospheric Warm editorial · Fraunces + Figtree Oxblood

Prices shown. No team, no reviews.

Ridgeline Plumbing

PlumberPractical Sturdy · Lora + Libre Franklin Ink Blue

No prices — trades quote on request. Sticky call bar.

Alignment Physio

Physio clinicPractical-warm Clinical · Source Serif 4 + Source Sans 3 Teal

Prices shown. No team, no reviews.

Kettle & Crumb

CaféAtmospheric Warm editorial · Fraunces + Figtree Terracotta

Prices shown. Says plainly what it cannot do.

Slow Sunday

Wedding plannerAtmospheric Modern · Instrument Serif + Instrument Sans Olive

No prices — quoted, not listed.

Harrow & Co

AccountantPractical Clinical · Source Serif 4 + Source Sans 3 Ink Blue

Deliberate accent repeat — same family, different register and posture.

What is deliberately absent

Not one of these pages carries a statistic, a testimonial, a review count, an award, a years-in-business figure, a logo, or a team section. A new salon has none of them, and a generator handed an empty proof slot will invent one. There is no slot to fill.

Name, phone and location appear in the header, in the body and in the footer of every page — not only at the bottom — and each page ships LocalBusiness structured data.